Cold Stone Creamery is capitalizing on the growing popularity of frozen yogurt by adding yogurt bars in existing Cold Stone ice cream stores.
Cold Stone Yogurt Bars will feature a self-serve “weigh and pay†system with a toppings bar so customers can build their own desserts.
Several Arizona stores will test the yogurt bars in the coming weeks in preparation for a nationwide launch this spring. Stores that don’t add yogurt bars will offer frozen yogurt in a hard-packed form.
Cold Stone Creamery’s scoop on yogurt [Phoenix Biz Journal]
Cold Stone Creamery [company website]
