Canteen Modern Tequila Bar in Tempe, District American Kitchen and Wine Bar in Phoenix and Primebar in Scottsdale are among a small but growing number of Valley restaurants converting into late-night dance clubs to get the most profit out of their buildings.
James Spiers, senior lecturer of marketing at Arizona State University’s W.P. Carey School of Business, says it’s a trend spurred by the weak economy:
Restaurants that were cruising along all of a sudden now had to think, and be creative. “How can I survive? What else can I do?” So they tried to utilize the time they wouldn’t be open and offer something specialized, whether it’s dance nights or cooking classes.
Mixing dining, dancing pays off for restaurants [AZ Central]
