Burger King rolls out 10 new menu items today as part of makeover

Fast-food restaurants introduce new menu items all the time, but this may be the first time a national chain has rolled out 10 items in one day.

The chain I’m talking about is Burger King, which unveils a bunch of new health-conscious salads, wraps, and drinks today.

(BK, you might remember, was surpassed by Wendy’s as the No. 2 burger chain in 2011, although both trail McDonald’s by a large margin).

The newcomers, along their calorie count:

• Homestyle Chicken Strips (360 for 3-piece)
• Caesar Salad with Grilled Chicken (490)
• BLT Salad with Grilled Chicken (510)
• Garden Fresh Apple & Cranberry Salad with Grilled Chicken (520)
• Ranch Crispy Chicken Snack Wrap (370)
• Honey Mustard Crispy Chicken Snack Wrap (390)
• Strawberry Banana Smoothie (310 for 16-ounce)
• Tropical Mango Smoothie (330 for 16-ounce)
• Mocha Frappe (510 for 16-ounce)
• Caramel Frappe (510 for 16-ounce)

If these items sound familiar, it might be because 9 of the 10 already can be found on McDonald’s menu.

Burger King also plans to spend $750 million this year to update the look of its 7,204 U.S. restaurants.

The changes are meant to address two areas where the chain ranks low in fast-food customer surveys: the perception of selling healthy food and in offering an inviting atmosphere.