Salad and Go, the Gilbert-based chain of drive-through salad shops, begins its Lower Price Initiative today by dropping the price of its salads with chicken or organic tofu from $7.18 to $6.82.
The initiative, announced last month, is an ambitious, four-stage plan to lower the price of Salad and Go’s 48-ounce salads with chicken or tofu from $7.18 to $5.74 by January.
Roushaun Cristofellis launched Salad and Go in 2013 after finding no convenient alternatives to fast food in her Gilbert neighborhood. The chain quickly has grown to 15 locations (counting those under construction) Valleywide.
Salad and Go offers a menu of 10 gourmet salads (also available as wraps), all for $5.74. To add chicken or tofu, though, had cost an additional $1.44.
Cristofellis say the first stage of the price reduction was funded by recent changes such as not using a plastic to-go bag for single salads unless requested.
She hopes additional direct relationships with farmers, online ordering, and other initiatives will enable future price reductions.
