Salad and Go, the popular Gilbert-based gourmet salad drive-through concept, has successfully completed its ambitious 19-month campaign to lower the price of all its salads with chicken or organic tofu from $7.18 to just $5.74.
Earlier this year, Salad and Go also reduced the price of its organic cold brew coffee, organic iced tea, and housemade lemonade to $1.
Roushaun Cristofellis, along with her husband, Tony, launched Salad and Go in 2013 after finding no healthy alternatives to fast food in her family’s Gilbert neighborhood.
The chain has grown to 15 locations Valleywide with three more currently under construction.
The menu offers 10 48-ounce salads (also available as wraps) created by consulting chef Daniel Patino from Bourbon Steak. There also are breakfast burritos and bowls.
In June 2018, as fast-food chains like McDonald’s began dumping their dollar menus and raising prices, Christofellis was determined to make Salad and Go’s healthy options even more affordable without affecting the quality.
“We truly believe that consumers should not have to pay a premium for eating organic, ready-to-eat food,” she told MXSW at the time.
Her strategy? To leverage increased buying power, due to the chain’s steady growth, and initiate a number of cost-saving efficiencies, such as no longer placing single salads in plastic bags or including plastic utensils unless requested by the customer.
As a result, Salad and Go was able to lower its prices to $6.82 in July 2018 and $6.46 in October 2018. The final reduction to $5.74 went into effect Thursday.
