Freshly, a prepared meal delivery service that was founded in Phoenix before expanding nationwide, is laying off 329 workers at its southwest Phoenix warehouse as it shifts to a new business strategy.
The history: Michael Wystrach and Carter Comstock founded Freshly in Phoenix in 2012.
- Subscribers receive a week’s worth of meals ready to be heated in an oven or microwave.
- Nestle USA bought Freshly, now headquartered in New York City, for $1.5 billion in 2020.
- Freshly delivered more than a million meals in 2020, but subscriptions since have declined.
The strategy: Freshly is shifting its focus to retail sales instead of home delivery.
- The company recently has laid off workers and closed warehouses in several states.
- It has not announced whether the Phoenix warehouse will be closed.
