It must be fall: Pumpkin Spice Lattes return to Starbucks today

🎃 Today marks the unofficial start of fall as the hugely popular Pumpkin Spice Latte, as well as the rest of the fall beverage lineup, returns to Starbucks.

• Pumpkin Spice Latte is made with real pumpkin combined with Starbucks Signature Espresso and steamed milk with cinnamon, nutmeg, and clove. It’s topped with whipped cream and pumpkin pie spices.
• The seasonal beverage is available hot, iced, or blended.

Why it matters: Starbucks has suffered a sales slowdown in recent months, but its fall seasonals account for nearly 10% of its annual sales.

• Pumpkin Spice Latte, which debuted in 2003, is credited with ushering in the era of pumpkin spice products.

Also on the fall menu at Starbucks:

• Pumpkin Cream Cold Brew
• Iced Pumpkin Cream Chai
• Apple Crisp Oatmilk Macchiato
• Iced Apple Crisp Oatmilk Shaken Espresso
• Iced Apple Crisp Nondairy Cream Chai (new)
• Iced Caramel Apple Cream Latte (app only)
• Iced Honey Apple Almondmilk Flat White (app only)

Why so early? Today’s fall menu release is two days earlier than last year’s, part of a trend among retailers to roll out seasonal goods at ever-earlier dates.